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Inbound marketing is a type of marketing strategy that focuses on getting customers to come to you, rather than actively seeking out customers. It involves creating content that is useful, relevant, and engaging to potential customers, and then using SEO, social media, and other digital marketing tactics to drive them to your website. Benefits of Inbound Marketing include cost savings, an increase in qualified leads, improved customer engagement, and higher conversion rates. Additionally, Inbound Marketing helps to build brand trust and loyalty, improve customer retention, and generate more word-of-mouth referrals.

Brand awareness on social media is all about how well your audience recognizes and is familiar with your brand. It's the extent to which potential customers can correctly associate your brand with the products or services you offer. It's crucial in the digital age because social media platforms are where most people spend their time, making them ideal places for brands to engage with customers. Improving brand awareness can drive traffic, increase engagement, and lead to higher sales. So, if you're in business, it's time to get serious about your social media strategy!

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